Which CRM and accounting tools should a startup use?
- CRM: HubSpot (free tier, easy), Zoho CRM (great value), Salesforce (enterprise scale)
- Accounting: Zoho Books, QuickBooks or Xero — make sure it handles UAE VAT, and plan for e-invoicing requirements
- Connect them: won deal → invoice automatically; payments update the CRM
Why: a CRM stops leads falling through the cracks; cloud accounting saves hours every month and keeps you compliant.
Reejan has evaluated Zoho Books and UAE e-invoicing integration for the custom ERP systems he builds.