USF Group Web Platforms
Websites, technical SEO and GEO (AI-search optimisation) for the USF Group companies — usfdemolition.com, usfgrand.com, rental.usfme.com and usfme.com.
Visit usfdemolition.com- Role
- Design, development, SEO, GEO, analytics & deployment
- Timeline
- 2025 — present
- Status
- Live
- Stack
- React, TypeScript, Tailwind CSS, Vite
Overview
The problem
Each USF company needed its own credible, fast website that ranks for competitive UAE searches — demolition, civil works, excavator rental — and turns visits into calls, WhatsApp messages and enquiries.
The web presence of USF Group in the UAE — a separate website for each group company, covering demolition, civil construction and heavy-equipment rental. Reejan designed, built and deployed the sites and runs their SEO, GEO and analytics.
Every site is built for speed and discoverability: pages are prerendered to static HTML, structured with schema.org data, and written so both Google and AI assistants such as ChatGPT, Gemini and Perplexity can understand and cite them.
Websites
usfdemolition.com
USF Demolition Works LLC — demolition services, projects, equipment, tenders, vendor registration and careers, with 200+ prerendered routes and split sitemaps for pages, services, locations, projects, blog, jobs and images.
usfgrand.com
USF GRAND Constructions LLC — civil contractor site for road works, earthworks, excavation, utilities and marine projects across Dubai, Abu Dhabi and Sharjah.
rental.usfme.com
USF Equipment Rental — 100+ page catalogue of excavators, long-reach machines, breakers, crushers and attachments for rent across the UAE.
usfme.com
USF Group corporate website — the parent brand linking the group companies.
What I built
Prerendered architecture
Static, prerendered pages on every site for fast first paint and complete indexing — 300+ pages across the group.
Technical SEO
Sitemap indexes, robots directives, canonical URLs, metadata and JSON-LD structured data across service, location, project and equipment pages.
GEO — AI search optimisation
Entity-rich content, FAQ and organisation schema and clear answers so AI assistants and Google AI Overviews can find, understand and cite each company.
Local SEO
Location pages and Google Business Profile alignment for Dubai, Abu Dhabi, Sharjah and the wider UAE.
Analytics & conversions
GA4 and Google Tag Manager tracking for form submissions, calls, click-to-call, WhatsApp, directions and outbound clicks; Google Ads for demolition services.
Performance
Core Web Vitals work on LCP, FCP, blocking time, image optimisation, lazy loading and transfer size, with a mobile-first focus.
Results
- 4 company websites live under one consistent, fast stack
- 300+ prerendered, indexable pages with structured data
- CI/CD from GitHub to Vercel and Cloudflare
- SEO, GEO, GA4 tracking and Google Ads supporting organic, AI-search and paid traffic in Dubai and Abu Dhabi
Technology
See how this fits my wider tech stack and work experience.