What does a marketing tech stack need?

By Reejan R Gopan · Software & Systems Engineer, Dubai, UAE

Website built for speed and conversions
Google Business Profile for local search and Maps
Analytics: GA4 + Google Tag Manager, with conversion tracking for forms, calls and WhatsApp
Search Console for SEO health
Ads: Google Ads (search intent) and Meta Ads (awareness)
CRM to capture and follow up every lead
Email marketing for nurturing

Reejan runs technical SEO, GA4 tracking and Google Ads for a Dubai business and is Google Ads and GA4 certified.

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