How do I make a website load fast?
- Prerender or cache pages so the server sends ready-made HTML
- Optimise images: modern formats (WebP/AVIF), correct sizes, lazy-load below the fold
- Ship less JavaScript: code-split, remove unused libraries
- Fonts: self-host, preload the main ones,
font-display: swap - CDN for global delivery; compression (Brotli/Gzip)
- Measure with Lighthouse and Core Web Vitals (LCP, CLS, INP)
Why: faster sites rank higher and convert better — especially on mobile. This site scores 100 on desktop Lighthouse performance.